200 Unique Corporate Gifting Ideas For Q4 2020

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GiftingIdeas Key Visual

Gifting for Q4 2020

It’s not the thought that counts, it’s the thoughtful thought. That moment that matters to your prospect, customer or employee can be magnified by a gesture in the form of a gift that makes the recipient feel truly valued. When you get it right the results can be astounding.

You can expect to receive 30x higher response rates compared to email (Chief Marketer) and a 95% open rate (Roy-al Mail). Doesn’t that sound like a desk thumping opportunity?

Direct mail marketing and corporate gifting has become an essential part to millions of companies’ sales and marketing strategy, particularly for Q4 success. Companies are trying to close important deals for a strong finish to the year. Marketers are looking to generate leads and pipeline to keep the funnel full of high quality opportunities. Ac-count management and customer success teams want to ensure relationships are strong for the year ahead.

It’s the time of the year that corporate gifting really comes to the fore. Therefore, it’s essential to get it right.

One of the biggest challenges is deciding what to send to your valuable customers and employees to make them feel special. Fear not. We are here to help. Here’s our Top 200 Corporate Gifting Ideas for Q4 2020 broken down by month.

95%

See corporate gifting as an indispensable part of their business strategy.

CARTWRIGHT & BUTLER

85%

Said their corporate gifting strategystrengthened valuable relationships.

CARTWRIGHT & BUTLER

57%

Of respondents said that “gifts can impact their opinion of a business partner”.

FORBES

94%

Of C-suite executives are especially impacted by a gift that tells a story and facilitates a deeper personal connection

FORBES

80%

Of C-suite executives believe that business gifts generate measurable positive ROI in addition to intangible benefits

BRITISH PROMOTIONAL MERCHANDISE ASSOCIATION

83%

Of People Remember Brands after Receiving Gifts

BRITISH PROMOTIONAL MERCHANDISE ASSOCIATION

October

October can be a scary month! And we’re not just talking about Halloween. It’s the first month going into the final straight of the year. For many it’s make or break in terms of generating enough pipeline for a strong finish to the year. 70% of the US population actively celebrate Halloween and spend over $9bn on gifts and costumes on this one day of the year!

 

It’s the time of the year that corporate gifting really comes to the fore. Therefore, it’s essential to get it right.

1.
Monin Coffee Syrup Gift Set
2.
AeroPress Coffee Maker
3.
Soy Wax Melts Starter Gift Box by The Botanical Candle Co.
4.
Cornwall Coast Scented Room Diffuser by Kernowspa
5.
Oversized Sherpa Hoodie-Blanket by Seogva
6.
Personalized Halloween Brownies
7.
Gourmet Cinnamon Buns for National Cinnamon Roll Day, October 4th
8.
Amazon Prime Membership for Amazon Prime Day, October 5th
9.
Coaching Salespeople Into Sales Champions” by Keith Rosen for National Coaches Day, October 6th
10.
eGift Card for Pasta Ingredients, Recipe Card & Carving Fork for World Pasta Day, October 25th
11.
Alpine Trail Beer Box for National American Beer Day, October 27th
12.
Book Bundle Marketplace for National Book Month, all of October
13.
Cheese & Wine Night Bundle
14.
Hot One’s Hot Sauce Bundle for National Chili Month, all of October
15.
NBA Season Start Bundle Personalized Basketball, Trashcan Net & Snacks, October 22nd
16.
NHL Season Start Bundle Personalized Hockey Stick, Puck & Snacks, October 2nd
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17.
Personalized Message Lightbox
18.
Positive Affirmation Cards
19.
Retro Puzzle Night by Gibsonsgames.co.uk
20.
Cocktail Masterclass Set (incl. “The Classic Cocktail Bible” & Absolut Perfect Chill Freezer Vodka Miniature Gift Set)
21.
Passing Probation Bundle (incl. Personalized Champagne, Company Swag & Handwritten Congratulations Note from The Team)
22.
Personalized Soccer Jersey for European Soccer Transfer Deadline Day, October 5th
23.
Craft Beer Selection, Brew Your Own Beer Kit, Pretzel Mix & Sausage Selection for Oktoberfest, until October 4th
24.
Personalised Chopping Board & Apron for Eat Better, Eat Together Month, all of October
25.
Bacon “Roses” by Baconbouquets.com
26.
Make Your Own Bath Bomb by TGO
27.
Hatching Unicorn Candle by Giftageek.co.uk
28.
Personalized Search-&-Find Book “Where are You?” by Wonderbly
29.
Desk-Sized Succulent
30.
Flower Delivery
31.
Personalized Notebook & Stationery Set
32.
Mini Jenga
33.
Pendulum Desk Ornament
34.
Smokeless Incense Sticks
35.
Personalized Paperweight
36.
Wooden 4 in a Row Game
37.
Mini Waffle Maker Machine
38.
Gourmet Maple Syrup Gift Set
39.
Jam Gift Set Tin by Sutter Buttes Natural & Artisan Foods
40.
Bread Baking Gift Set by The French Pantry
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41.
Rescue Kit (incl. Portable Charger, Collapsible Water Bottle, Wind-Up-Flashlight & Compass)
42.
Halloween Paper Lanterns for Halloween, October 31st
43.
Coffee Subscription For A Year
44.
Surprise Trick or Treat Box (incl. Treats of Halloween Candy & Tricks of Retro 45 Magic Tricks Box) for Halloween, October 31st
45.
Pumpkin Spiced Latte Coffee Kit
46.
Pumpkin Carving Kit (incl. Voucher for Pumpkin & Instruction Card) for a Virtual Event
47.
Halloween Decorations for Virtual Halloween Party
48.
Halloween Gift Box, (incl. Cauldron Pen Pot, Halloween Bath Bomb & Pumpkin Spice Blend)
49.
Personalised Engraved Cufflinks
50.
Coffee Grinder for a “Grind Out Last Minute Pipeline” Campaign
51.
Crunch-Time Bundle (incl. Voucher for Local Wing Restaurant, Wine & Beer Glasses)
52.
Buffalo Bundle (incl. Voucher for Ingredients, Recipe Card & Beer Selection)
53.
ChiTown vs NYC Pizza Landing Page (incl. Voucher for Ingredients, Pizza Stone/Deep Dish)
54.
Personalized Bottle of Wine
55.
Apple Cider Donuts
56.
Home Office Putting Green
57.
Pumpkin Spiced Bundle (incl. Syrup, Candle, Snacks, Candy, Spice Blend)
58.
Customized NFL Jersey
59.
Caramel Apples
60.
“Fall In Love with Direct Mail” Bundle (incl. Bonsai Tree & Handwritten Note)
61.
“Don’t get Ghosted” Bundle (incl. Ghost Lamp, Halloween Candy & Handwritten Note)
62.
Trick or Treat Traditional Candy Mix
63.
Voucher for Pumpkin, Carving Note & Electric Candle
64.
Black Spider Air Plant Holder
65.
Black Cat Skeleton Candle
66.
Apothecary Wine Labels by iCustomWine
67.
Naga Chilli Vodka
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November

Who knows what Black Friday and Cyber Monday will look like in 2020. What we do know is every year the number of gifts purchased by shoppers goes through the roof. In the US $7.4bn was spent on Black Friday alone. Some of the most popular purchases included Amazon Echos, Disney+, iRobot Vacuum Cleaners and Kindles.

Here are some ideas to help you think outside the box to offer a unique gifting experience.

68.
Day of The Dead Bundle (incl.Nesting Dolls, Skull S&P Shakers & Tequila/Mezcal) for Dia De Los Muertos, November 2nd
69.
Diwali Bundle (Indian-Inspired Scented Candles, Bombay Mix Personalized Chocolate) for Diwali, November 14th
70.
Wind-Up Radio
71.
Personalized Cookie Box
72.
Black Friday Survival Pack (Personalized Water Bottle, Power Bank & Trail Mix) for Black Friday, November 27th
73.
“Mould Your Perfect Strategy” Clay Pottery Set
74.
Bonfire/Fireworks Night Bundle (inc. Sparklers & S’mores Ingredients) Guy Fawkes Night, November 5th
75.
“Keep your Pipeline Alight this Winter” (incl. Personalized Blanket, Hot Chocolate Selection & Hand Warmers)
76.
Winter Themed Cocktail Bundle (incl. Vouchers for Ingredients & Recipe Cards)
77.
Nike eGift Card for Black Friday, November 27th
78.
“Thankful For You” Bundle (incl. Thank You Card, Pumpkin Pie & Bottle of Wine) for Thanksgiving, November 26th
79.
Apple Box Delivery from Local Independent Apple Farms
80.
Pamper Yourself Bundle (incl. Bath Bomb, Bath Salts, Moisturizer & Face-Mask)
81.
Lucky-Dip Landing Page (Randomized Boxes with Prizes from Amazon Voucher to Smart Speaker)
82.
Music Lovers Bundle (incl. Smart Speaker/Headphones, Book on Favourite Genre/Artist & A Ukulele)
83.
Pet Lovers Bundle (incl. Personalized Pet Toys, Doggie Biscuits, Pet Food & a Donation to Pet Charity)
84.
"Swifty After Work?” Bundle (incl. Personalized Pint/Wine glass for The Team and a Selection of Beers/Wines)
85.
British Chocolate Classics Box (incl. Twirl, Aero, Dairy Milk, Fry’s Turkish Delight)
86.
Fitbit
87.
The Ultimate Sneaker Book
88.
Comic Book Bundle (incl. Graphic Novels of Watchmen, Death of Superman, Dark Phoenix)
89.
Binging with Babish Cookbook & Recipe Card with Voucher for Ingredients
90.
Lunch Voucher for Your Prospect on Month End
91.
Last Day of The Month Bundle (eGift for Coffee & Breakfast, Personalized Water Bottle & Tumbler)
92.
Apple Watch
93.
Adult Coloring Books & Pencils
94.
Slipper-Socks
95.
Personalized Cupcakes
96.
American Candy Classics (incl. 3Musketeers, Hershey’s and Reese’s bars)
97.
Rocket Ship Lava Lamp
98.
Healthy Snack-Box Subscription by Yumbles.com
99.
Headphones
100.
The Ritual of Ayurveda Hand Cream by Rituals
101.
Reed Diffuser
102.
Aroma Diffuser Lamp
103.
Personalized Bottle of The Macallan 12 Year Scotch
104.
Paint by Numbers Set
105.
Windowsill Herb Garden
106.
Mini SNES by Nintendo
107.
Themed Monopoly Board
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108.
Restaurant Voucher
109.
Craft Beer Subscription
110.
Fine Wine Subscription
111.
Cigar Cutter, Zippo Lighter & Ashtray
112.
Incense & Scented Candles
113.
Jigsaw Puzzle
114.
Craft Soda Bundle
115.
Cocktail Shaker Set with Glasses & Miniatures
116.
Premixed Cocktail pack by Niococktails.co.uk
117.
Personalized Wallet
118.
Alcoholic Gummies
119.
Shower Radio by Bose
120.
Classic Biscuit/Cookie Selection
121.
Personalized Slippers
122.
CEO Desk Organizer & Wireless Charger
123.
Vinyl Records
124.
Custom Pop-Socket
125.
Personalized Airpods
126.
Leather Laptop Case
127.
Himalayan Rock Salt Desk Lamp
128.
Nerf Guns
129.
Succulent Plant Pot by Yangbaga
130.
Beard Trimmer Set (incl. Beard Oil, Comb & Beard Wax)
131.
Phone Care Kit (incl. Portable Charger, Powerbank, Phone Case, Stand & Headphones)
132.
Engraved Chess Set
133.
Seasonal Fruit & Nut Basket
134.
Star Wars: Millennium Falcon Lego Set
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December

Gifts are expected by so many in December, particularly during the holiday period. It’s easy to fall into the trap of sending the same gifts as everyone else. The way to win isn’t about how you step into the spotlight so your message can be seen. It’s about shining the light one someone else. So make the gift about them.

 

Here are some December gifts ideas to help make you memorable.

135.
Mulled Wine Set (incl. Mulled Wine Mix, Wine, Cognac & Xmas Mug)
136.
Spotify Subscription w/ Spotify Playlist of Michael Bublé
137.
Personalized Baubles
138.
Naughty or Nice Christmas Landing Page (incl Nice Box of Healthy Snacks & Naughty Box of Indulgent Snacks)
139.
Sales Cadence Chocolate Advent Calendar
140.
Christmas Gingerbread House
141.
Home Comforts Kit (incl. Hot Chocolate Selection, Hot water Bottle & Personalized Mug)
142.
New Year Welcome with a Coffee & Pastry Subscription for a Year
143.
Personalized Remote Control Holder
144.
“Make Your Own Mince Pies” (incl. Voucher for Ingredients, Pie Tray & Recipe Card)
145.
Personalized Christmas Card
146.
Charity Gift Card Donation
147.
Home Office/Desk Christmas Decorations (incl. Baubles, Tinsel, Xmas Lights)
148.
Remote Xmas Party Bundle (incl. Cocktail Making Kit, Party Hats, Christmas Crackers, Food Delivery Voucher & Spotify Playlist)
149.
“This Year Has Been a Marathon” eGift card options (incl. Voucher for Running Gear)
150.
Winter Wonderland Bundle (incl. Hot Chocolate, Marshmallows, S’mores Kit, Scented Candle & Personalized Mug)
151.
Reading Kit Bundle (incl. Reading Light, eBook gift card & Kindle)
152.
Make Your Own Clock by Tobar
153.
“Recreate The Concert” bundle (incl. Speakers, Spotify Playlist, Beer/Wine Selection & Band T-Shirt)
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154.
New Year Resolution Cards & Motivational Quotes
155.
Personalized Champagne & Flutes
156.
Hanukkah Bundle (incl. Dreidel, Mini Menorah, Traditional Jewish Holiday Foods) for Hanukkah, December 10th
157.
Cheese & Crackers Hamper
158.
Traditional African Spice Set
159.
New Year Sparklers and Sparkler Gloves
160.
Cake Pops
161.
Out of Office Backpack by Eastpak
162.
Bose QuietComfort Headphones
163.
Personalized Kitchen Knives
164.
Large Thermos
165.
Personalized Hot Sauce Bottle
166.
Custom Nike Sneakers (NikeByYou)
167.
Luxury Olive Oil and Condiment Basket
168.
Candied Almonds Hamper
169.
Voucher for Streaming Service Marketplace
170.
Handcrafted Pen Holder
171.
“All New Dad Jokes” by Dad Says Jokes
172.
Canvases, Paints & Brushes
173.
Magic Bullet Deluxe Blender by NUTRiBULLET
174.
Personalized Stress Balls
175.
Nesting Dolls
176.
Home Office Laptop Stand
177.
Widescreen Desktop Monitor
178
3D Pokemon Pikachu Puzzle by Q-Man
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179.
Mini Drone Racing Set
180.
iRobot Vacuum Cleaner
181.
Fairy Lights
182.
Pestle and Mortar
183.
Spice Grinder
184.
Digital Kitchen Scales
185.
Indoor golf set
186.
VR Headset
187.
Walkie-Talkies
188.
Game of Thrones Themed “Risk” Board Game
189.
Apple TV box
190.
Google Home Speaker
191.
FireStick TV
192.
Amazon Echo/Show
193.
Gymshark Home Workout Gift Box
194.
Advent Calendar
195.
Cheese Making Kit
196.
Instant Camera and Film by Fujifilm Instax Mini
197.
Co-branded Swag (incl. T-shirt, Pen, Water Bottle, Stressball, Wine)
198.
Luxury Afternoon Tea Bundle
199.
Donut Box
200.
Desktop Xmas Tree with Lights
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Sending Success

Sending Remotely

So there you have it. 200 gift ideas to help get you started with your gifting strategy this winter. Before you get started, just like anything, you need a strategy to ensure success. Here are the things to consider before you get sending: Normally we’d be sending all these wonderful gifts to office addresses as standard. This year will be a logistical nightmare and potentially end up in tears if you follow the same strategy as last year. Luckily we’ve got you covered at Reachdesk. Not everyone works in an office and remote working might be permanent for some companies now. Sending gifts in Q4 2020 will require some new methods.
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eGifts

With hundreds of providers to choose from globally, eGift card links can be generated and inserted into Gmail, Outlook, Outreach, SalesLoft, Marketo, LinkedIn Inmails and many other direct messaging systems. This gives you consistency and allows you to send digital gifts via any channel of your choice. Alternatively you can send from a native sending email address via the Reachdesk platform using a more marketing led creative with custom imagery rather than generating unique links. Monitor opens, clicks and claims on eGifts as this will determine your follow up message.
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Custom Landing Pages

Custom pages might be the answer to your remote ABM, Demand Gen and Customer Gifting problems. Custom landing pages can include meeting booking links, content, video and of course fields to enter your address to send gifts to. Send these custom links to key target accounts so they can reward themselves for giving you their time. Their personal data doesn’t even have to enter your CRM.
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Address Confirmation

With hundreds of providers to choose from globally, eGift card links can be generated and inserted into Gmail, Outlook, Outreach, SalesLoft, Marketo, LinkedIn Inmails and many other direct messaging systems. This gives you consistency and allows you to send digital gifts via any channel of your choice. Alternatively you can send from a native sending email address via the Reachdesk platform using a more marketing led creative with custom imagery rather than generating unique links. Monitor opens, clicks and claims on eGifts as this will determine your follow up message.
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Swag Store

Create a swag store for your own business. You can send a link to the store and a voucher for your prospect to spend on the swag of their choice. Having customized selections of t-shirts, water bottles, caps, tote bags etc. gives your prospect the power of choice and creates an experience that is uniquely your own.

Reach

At Reachdesk we created the REACH framework to help inform your strategy to ensure your budget goes as far as possible and gets you the results to help drive growth.

Results

Agree on what matters and then measure for success! It’s essential to have clear objectives so you can measure the ROI. You might be trying to improve NPS, reduce churn, generate pipeline or accelerate deals.
Direct mail and corporate gifting can be used as part of an “always on” strategy as well as at “campaign level” for one-off plays. Once you’ve done this it’s important to track results in your CRM or Sales Engagement platform.

Experience

Direct mail leaves a long lasting impression (49% more than email) so make it count. Your prospects are busy so stimulate their imagination. You will get the best response from prospects when you gift them at unexpected times.
The concept of surprise and delight makes your effort even more recognized as you create an experience. Send items recipients would use on a daily basis at home or in the office.

Audience

It’s not the thought that counts. It’s the thoughtful thought. Think about who you are sending to and what they care about. If you sell to multiple industries and personas you might need to make some tweaks so you speak to your prospects using their language. The best gifts are personalized and all about your customer or prospect.

Create Clear CTAs

The best emails and phone calls have clear next steps. This is no different for direct mail and gifts. Make it easy for your prospect to make the next step. Ask yourself: “Does my prospect clearly understand the next step?” This will differ depending on the results you’re looking to achieve. If you’re sending to existing customers or employees you may not need a CTA at all.

Humanize

Your prospects, customers and employees are humans/ They are not leads or numbers in a CRM or HR system. So treat them like humans. We all have moments that matter in both our personal and professional lives that act as triggers for sales reps to get in touch.
 

Triggers Include:

  • New job change or a promotion
  • Funding at their company
  • Recently married
  • Employee of the month
  • Speaker at an event

Crafting The Perfect Message

Personalizing direct mail messages with your prospect’s first name increases response rates by 135%. One of the biggest mistakes is to write a generic one-size-fits-all message.

Tips on crafting the perfect message:

  • “Hi First Name” is the standard for B2B (“Dear” is too formal in 2020)
  • First line always needs to be personalized. Ask yourself why you’re getting in touch, then state this in the first line
  • Keep it short. Don’t fall into the trap of writing a lengthy note just because you know it will be read. 300 characters is the absolute maximum
  • Focus on the problem you solve and the value you bring if you are running demand gen or prospecting campaigns. Bear in mind, this is not your chance to sell. If you get it right your prospect will reciprocate

Follow Up

Direct mail and gifting needs to be treated as part of a holistic approach to your sales and marketing strategy. Only 22% of prospects will automatically respond to a direct mail or gifting campaign. This means 78% of recipients will need a follow up.

 

We recommend following up on all direct mail and gift sends within 24 hours of an item arriving. 48 hours is the absolute maximum. As soon as an item lands this is your chance to break through in a meaningful way.

 

If you’re still stuck for ideas or want to speak to a specialist to help your Q4 direct mail and gifting campaigns really come to life visit www.reachdesk.com or contact hello@reachdesk.com

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