The ABX gifting playbook

Account-based experience (ABX) helps you build deeper, more memorable connections with your customers. It brings your marketing, sales, and customer success teams together with the common goal of creating pipeline and driving revenue by orchestrating unbeatable customer experiences.

Our playbook will help you implement ABX into your go-to-market strategy. In it you’ll learn:

• How to put ABX strategies into practice as part of your sales, marketing, and customer success activities
• How to weave ABX into your customer journey
• Best practice tips for surprising and delighting your prospects and customers using ABX