Your guide to account-based experience (ABX) and gifting

Account-based experience (ABX) is the next step in ABM evolution, aligning marketing, sales, and customer success. With B2B buyers receiving 120+ emails daily, breaking through the noise is key. This guide explores the intersection of ABX and gifting, covering:

• What is ABX and how to get started
• How to gain a competitive advantage by integrating gifting and direct mail into your ABX strategy for maximum ROI
• Real examples and best practices of strategic gifting to add a personal touch and create memorable buyer experiences.