In 2020, webinars, Zoom calls, virtual events and digital strategies boomed as physical events and other offline channels were unavailable. These methods have supported companies that rely on acquiring new logos as well as keeping existing customers on board and happy. However, what this created was a disconnected feeling of separation from businesses.
The concept of digital fatigue hadn’t really hit home until 2020. As the world moved to a more digital and remote >working environment, the level of digital noise increased.
A study by UKTN found that 41% of UK buyers were suffering from digital fatigue UK Tech News.
There’s only so many webinars, emails and video calls we have capacity for as humans.
What we long for is interaction and experience. A frictionless buying experience that is tailored to our needs. As a result, ABM became more than a science project. It became a necessity driven by zero waste marketing mandates set by CFOs.
According to Hubspot a whopping 67% of brands leveraged Account Based Marketing in 2020.
Account Based Marketing has gone from strength to strength but the focus is moving from doing “marketing” to delivering experiences. ABX (or Account Based Experiences) is going to be your best bet to cut through the noise.
Providing people with an experience that is unique and enjoyable to them will help build up a positive sentiment with your brand and ensure that you’re staying top of mind.
The ultimate way to do this is by delivering personalized experiences that appeal to all 5 senses. We’ve come up with 50 gift ideas to tie into your sales and marketing campaigns for Q1 2021.
The start of a new year following on from the holiday season is all about starting fresh. Many come up with New Year’s resolutions or refrain from doing certain things.
Whether it be fitness, mindfulness or even just keeping your desk in order, starting your year right helps set the tone for the months ahead. If you’re using gifting or direct mail in January, be mindful that recipients might have new fitness habits or have overindulged over the holidays. Here are some ideas to get you started.
Just because it’s the shortest month, doesn’t mean it’s not packed full of events and holidays that tie in with your value proposition or the problem you solve. From sporting events for the die-hard fan to having the opportunity to show someone that you care, February has something for everyone.
As people get fully back into the swing of things, take the opportunity to break the routine and send something that makes your recipient’s day.
The first quarter can be a huge unknown and stressful to boot. Marking the end of Q1 with a gift or send will help you show that you truly care. Make a send that helps bring a bit of levity to someone’s day or even something to help them get through their day a little bit easier.
If you find yourself behind on quarterly goals, leverage gifting to make up for it, particularly with deals you are trying to close. Alternatively, use March as a marker for what you hope Q2 will bring.
And that’s our list for Q1. Hopefully you now have some inspiration of what you can send and how you can get creative.