Take the guesswork out of gifting this holiday season. Get inspired with ideas from Reachdesk's gift experts and create memorable gifting campaigns this quarter.
At Reachdesk, gifting is our bread and butter. While gifting is a great idea all year round, we know that for a lot of businesses, Q4 is prime time (Halloween! Diwali! Thanksgiving! Christmas!) for getting the goods out to clients, prospects and your own lovely, hardworking employees.
Now is the time to start planning your extra special Q4 campaigns. We won’t be accepting hurried Christmas Eve shopping here! Get ahead of the curve with our thoughtful campaign and gift ideas to get gifting ticked off your list and free up your time for hitting those end of year targets. The best part? With Reachdesk as a partner it’s all automated and scalable, saving you even more time for when you’d rather be cosying up at home. We’ve included top tips for Reachdesk customers on how to make the most of the platform when executing campaigns this holiday season.
Read on for ideas sourced from our team of direct mail and gifting fanatics and surprise your recipients with fun and truly personalized gifts guaranteed to wow. Thought of something you can’t see? No problem. Our delightful customer success team is waiting to help you delight your customers, prospects and employees
October Campaign Ideas
Month Long
All month Breast Cancer Awareness Month
All month Global Diversity Awareness Month
All month Black History Month
One Offs
October 1 International Coffee Day
October 2 London Marathon
One Offs
October 4 National Taco Day
October 10 World Mental Health Day
October 11 It’s My Party Day
October 18 Clean Out Your Virtual Desktop Day
October 28 National Chocolate Day
October 31 Halloween
Month-Long Gifting Campaigns
Breast Cancer Awareness Month
30% of all new female cancer cases are breast cancer. Beat cancer together and support the women in your lives with awareness and fundraising. Donate (check out charities in your country to support), educate on prevention (run a team day with employee swag bags with pink themed work stuff, notebooks, t-shirts and the like), or gift a boob stress ball or cupcakes with pink ribbon symbols.
Black History Month
Take a stand and remind the world that Black Lives Matter. Only together can we tackle racism. Amplify black voices by partnering with local black-owned business or make charitable donations to organizations working towards supporting black voices. Focus on smaller, local community-led programs rather than large-scale initiatives. Big names get enough corporate attention. Try pairing with smaller and more hands-on initiatives. Or organize a literature day and give all employees a book plus company time to read and discuss.
Global Diversity Awareness Month
Show your employees, clients, and the world what you’re doing to promote diversity. Share the knowledge with the book Diversifying Diversity: Your Guide to Being an Active Ally of Inclusion in the Workplace by Poornima Luthra or the Udemy course Diversity in the Workplace by Bärí A. William”, or you can gift a “Diversity is a fact, inclusion is an act” mug.
One-Off Gifting Campaigns
International Coffee Day
Share a coffee with someone before you jump into a meeting. This will definitely put a smile on their face and can increase discovery meeting show rate by 15%! Send a coffee gift card or go big with a coffee set for two: ground coffee beans, coffee syrups and two matching mugs.
World Mental Health Day
Time to unwind and take care of yourself. Send a mental health care bundle: scented candle, The Awakened Brain by Lisa Miller, adult coloring book, coloring pencils, herbal tea, big fluffy socks, a journal and/or a happiness planner.
London Marathon
Show support to employees, clients or prospects running the marathon by donating to their nominated charity, or get them a thoughtful gift to ease the post-run pain (water bottle, headband, bath salts and the like).
It’s My Party Day
It’s your party and you can cry if you want to - or you can light up your day and speed up your pipeline instead. Brighten the day of your prospects or clients by gifting them a desk lamp, selfie light for laptop, colour changing humidifier light or string lights with pegs to hang photos on.
National Taco Day
Need something to taco bout? Send a taco kit and get conversation moving with a taco lunch!
One-Off Gifting Campaigns
Clean Out Your Virtual Desktop Day
Clean desk policy at home? Fear not! Get your employees motivated to keep their home office in tip-top shape with some goodies: screen wipes, pen tidy, colourful sticky place markers, laptop webcam cover, mini desk cleaning kit (including desk hoover for crumbs).
National Chocolate Day
Chocolate should always be fair trade, and business should be too. Who wouldn’t be happy to receive a box of fair trade chocolate?
Halloween
What better time of the year than Halloween to ask those M.I.A. prospects: are you ghosting us? Send them a box of ghost cookies and get that deal back on track!
November Campaign Ideas
Month Long
All month Men’s Health Awareness Month
All month Autumn Rugby Internationals
November 7-13 World Kindness Week
Nov 28-Dec 6 Hanukkah
November 25 Thanksgiving
One Offs
November 2 Melbourne Cup
One Offs
November 3 Intl. Stress Awareness Day
November 4 Divali
November 7 NYCMarathon
November 8 National Cappuccino Day
November 17 Take a Hike Day
November 27 Cake Day
Month-Long Gifting Campaigns
Men’s Health Awareness Month
Shine a light on men’s health this month and show the chaps in your life how much you care with a home workout bundle, a Movember moustache kit or by donating to a relevant cause.
Hannukah
Happy Hanukkah! Play a game of dreidels and feast on latkes. Olive oils, dreidels or a mini waffle maker to revive yesterday’s latkes could be a great way to show you care.
Autumn Rugby Internationals
Get those pre-match drinks and celebrations going with an at-home rugby kit. We suggest lots of beers, nuts and chips (or use the Reachdesk Beer and Snack Pack to save you time!)
Thanksgiving
Happy Thanksgiving! Get the family together and avoid potential arguments with a party game distraction - What Do You Meme is a sure winner!
World Kindness Week
We should always make time for kindness! Go the extra mile without expecting anything in return and you’ll see the gratitude flowing. How about a gratitude journal, a company-wide volunteering day or a custom electronic diffuser?
One-Off Gifting Campaigns
Melbourne Cup
Get in the racing spirit and gallop across the finishing line with a copy of Horse Racing’s Strangest Tales by Andrew Ward, guaranteed to get conversation flowing.
National Cappuccino Day
Unfreeze your pipeline on National Cappuccino Day - offer your prospects or clients a nice hot frothy coffee on you!
International Stress Awareness Day
Stress affects everyone, and there’s no better time to take a rest than International Stress Awareness Day. Help someone take the pressure off with a stress ball or a voucher for a nice lunch.
Take a Hike Day
Tell your pipeline to take a hike today and put yourself first with the ultimate hiking bundle: personalized water bottle, thermos, camping mug, hiking socks, backpack and a compass multi-tool.
Diwali
Happy Diwali! Celebrate light triumphing over darkness with Indian sweets and Diyas.
Cake Day
Have your cake and eat it too - it’s Cake Day and you can have it all (by all, we mean all cake).
NYC Marathon
Send a care package for that post-marathon muscle pain: water bottle, heat pack for sore muscles, and bath salts.
December Campaign Ideas
Month Long
December 10-17 Human Rights Week
All month Christmas
One Offs
December 3 Make aGift Day
December 4 NationalCookie Day
December 12 Gingerbread House Day
One Offs
December 17 Ugly Sweater Day
December 20 Sangria Day
December 24 Eggnog Day
One-Off Gifting Campaigns
Christmas
Christmas lovers rejoice, and get the festive spirit going with spiced goodies and family-style activities!
Send a kit to build your own gingerbread house or make your own Christmas decorations - or spread the joy with a holiday movie kit (Amazon voucher for a film, plus popcorn and drinks). You could also go big with a 12 days of Christmas giveaway!
Hate the commercialization and wastefulness? Opt for donations to charity and eco bundles. HAVE to buy a present for someone? Use Reachdesk to avoid the packed streets and shops!
During the festive season, try partnering up with other companies to have the biggest charitable impact possible.
For the Grinches among us, fear not! There’s plenty to help get you through the saccharine season too: send the gift of noise-cancelling headphones to block out the Christmas music, or a Spiked Seltzer or beer advent calendar.
Human Rights Week
It’s the one thing that unites us all: our humanity. This week, place the focus on people and highlight initiatives that help those less fortunate.
Give a Global Giving gift voucher for human rights projects or keep it simple - go to your local food kitchen, volunteer, or make kits to hand out to the cold & homeless. Stand4Sock donates a pair of socks to the homeless for every pair you buy for yourself (available via all Reachdesk warehouses).
One-Off Gifting Campaigns
Make a Gift Day
Make a gift and then enjoy your own handiwork! Check out Creative Jungle Company for fun craft gifts designed with adults in mind.
Ugly Sweater Day
The sweaters might be ugly but your pipeline doesn’t need to be. Send an ugly sweater or a voucher to get one to show some holiday love!
National Cookie Day
Don’t let you pipeline crumble under pressue! Send your prospects or clients some personalized bake goodies on National Cookie Day to get the sweet talk going!
Sangria Day
Someone still working on December 20? Send them a nice red wine along with a printed recipe for Sangria so they can treat themselves and pretend to be on holiday
Gingerbread House Day
Opt for some friendly competiton and challenge someone to a gingerbread house build-off with a gingerbread house kit. Nothing starts a conversation like the chance for a whole year of bragging rights!
Eggnog Day
Get yourself or someone that’s important to your business in the holiday mood. Bundle up all the ingredients needed for a creamy glass of the Christmas classic!
Q4 Gifting Classics
Need something simple that can be used throughout the quarter? Opt for a cold weather appropriate gift that’s perfect for your pipeline and can be repeated easily. Here are a few ideas:
Winter is Coming
Beat the blues with a personalized whisk/spoon and whip up some baked goodies.
Don’t Go Cold on Me This Winter
Re-engage leads that went cold with some warming gifts - hand warmers, thick socks or hot chocolate.
Spice Up Your Strategy
Pumpkin spice kit, coffee voucher or chilli growing kit.
Q4 Gifting Classics
Excited by the idea of gifting to help you build better business relationships? The first rule is not asking for anything in return, to ensure it remains a lovely surprise & delight, and it doesn’t feel like bribery.
The next natural evolution of Account-Based Marketing is Account-Based Experience. Utilise Direct Mail in your wider strategy, rather than deploying it as a single channel, to get the full reward.
Make it easy for your team to add gifting straight from their inbox, using the Reachdesk Chrome extension.
Use triggered campaigns to automate your sends (if compatible with your integration).
People still working from home? Use Reachdesk’s address confirmation feature to make sure the gift finds them wherever they are.
Try running giveaways and competitions instead of just sending (but make sure you stay compliant with promotional rules!)
Focus on sustainability this year and opt for donations in lieu of gifts. GlobalGiving.org is a fantastic place to start. If you like gifts but don’t like to be wasteful, speak to our amazing Reachdesk Customer Service elves who can help you put together eco-friendly bundles!
Try fun campaign ideas that tie into pop culture, like “Winter is coming” in the run-up to winter, and “Are you ghosting us?” around Halloween.
Reachdesk
@ReachdeskHQ
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