Partners in growth

In a challenging economic climate, alignment between marketing leaders and CFOs has never been more important.

As budgets are scaled back, it’s time for marketing leaders to speak honestly with CFOs about the projects they’re working on and the resources they need in order to drive results.

In this guide, we’ll look at ways to strengthen this relationship, and provide actionable tips for initiating transparent and productive conversations. We’ll cover:

• Why team alignment is key to success
• 4 ways to build a stronger working relationship 
• 9 questions to prepare for when meeting with your CFO