The sales development playbook

Did you know that the average response rate of direct mail is 9%, compared with 1% from email? Prospects today are inundated by digital noise, and it's getting tougher to meaningfully connect with them. So how can you make a difference?

Corporate gifting is a must-have strategy, capable of breaking through to your prospects and boosting your pipeline.

In our new playbook, we explore:

1. The key steps to create a direct mail strategy

2. Gifting tips from top SDRs

3. When and how to put your gifting plays in place

4. Noise-proof omni-channel cadences

5. The crucial role of your tech stack

Download now!